June 16th, 2018
FOR IMMEDIATE RELEASE
Contact: Victoria Sours
Phone: (434) 906-7122
Email: victoria@getvie.com
Website: www.getvie.com
Vie Announces New Aldi & Farmers Market Meal Plans
By popular demand we have introduced an Aldi weekly meal plan into our roundup! Click on the link here to see a menu.
Also, we have brought back our Farmers Market plan for our subscribers who use a CSA or shop at the Farmers Market. Check it out here!
We are also launching our Sponsorship Program.
To see more, take a look at our Sponsors page and if you have a product you’d like featured on Vie, get in touch!
November 8th, 2017
FOR IMMEDIATE RELEASE
Contact: Victoria Sours
Phone: (434) 906-7122
Email: victoria@getvie.com
Website: www.getvie.com
Vie Announces Company Re-Brand and Improved Web Site
Vie has overhauled it’s entire service from top to bottom. After one year in business and listening to subscriber feedback, Vie has decided to identify the key components of its business model and move forward by perfecting each aspect of what makes Vie special.
One Meal Plan For All: Vie has consolidated both Meal Plan offerings (Mega and Mini) and recreated the Vie experience by introducing one Meal Plan for everyone: parents, couples, singles and students. Vie’s single Meal Plan includes 4 Mains, 2 Large Sides, 1 Soup + the same Breakfast, Lunch and Snack Suggestions that subscribers already love.
New Price: Vie’s subscription service fee has been greatly reduced to $9.99/month. This offers Vie subscribers access to 7 individual Meal Plans from Earth Fare, Harris Teeter, Kroger, Publix, Trader Joe’s, Wegmans and Whole Foods Market every week. Plans can be mixed and matched and used as often as desired. Included, as always, in the Meal Plan will be a Shopping List based on sale items, a Weekly Menu and Original Recipes written by Vie Meal Planners.
More Streamlined User Experience: Vie has changed the format of the site greatly to enable Vie subscribers to find current and past Meal Plans more easily. Vie has also changed the format of the Meal Plan template to include individual recipes in recipe “cards” so that they are much easier to locate and use. Stay tuned as Vie moves forward with it’s other new features, including a web app.
New Logo Re-Brand and Website: Overall, Vie has gone through a major design shift to create a product that is cleaner, delivers a stronger message of what Vie is about and will allow the company to grow as a national brand. Vie worked with Feast Design Co. on this project.
Local Advertising: Look for a special Vie ad in Charlottesville Family’s Bloom Magazine. Vie has also just recently become an underwriter for WNRN. Keep a ear out for Vie’s audio spot!
July 21st, 2017
FOR IMMEDIATE RELEASE
Contact: Victoria Sours
Phone: (434) 906-7122
Email: soursvictoria@gmail.com
Website: www.getvie.com
Vie Announces Expansion
Vie is growing rapidly and announcing its official expansion to the Southeastern United States as well as cities and states as far north as Northern Virginia (Arlington, Alexandria, Fairfax, Centerville, Reston, etc.), Washington, D.C., & Maryland. To celebrate this expansion, founder Lynsie Steele is traveling personally during the beginning of August to some major cities included in Vie’s expansion, located in:
North Carolina: Charlotte, Raleigh, Winston Salem
South Carolina: Charleston, Mount Pleasant, Columbia, Hilton Head
Georgia: Savannah, St. Simon’s Island
Florida: Jacksonville, Orlando
The trip will be documented on social media using #vieroadtrip #vieexpands.
To further aid in this expansion, Vie has launched an Ambassador program for those living in the cities included in this announcement. To learn more about our Ambassador program, contact Lynsie at lynsie@getvie.com. Ambassadors receive the benefits of being a Vie subscriber for free in exchange for important feedback relating to the stores that they shop at in their area. We also encourage social media activity to help promote Vie as it moves into these areas.
May 17th, 2017
FOR IMMEDIATE RELEASE
Contact: Victoria Sours
Phone: (434) 906-7122
Email: soursvictoria@gmail.com
Website: www.getvie.com
Vie Spring Soiree!
A Family-friendly Event to Launch Vie’s Meal Planning Service and Support the Urban Agriculture Collective of Charlottesville.
CHARLOTTESVILLE, VA
May 2017
Plan to join the Vie crew and members of Charlottesville Families in Action to celebrate the launch of Vie (a cost-saving meal planning service) and bring awareness to the Urban Agriculture Collective of Charlottesville (UACC). The family-friendly event will be held at Random Row Brewery on Saturday, June 3rd from 3:00 – 5:00 pm. Admission includes a taste of delicious Vie recipes, a Random Row brew, and a $5.00 donation to UACC in support of their collective gardening and produce distribution program for urban residents.
Attendees will also get an exclusive sneak peak at Vie’s new App -designed to make using Vie services even easier with mobile menus, shopping lists and recipes. Come meet Vie’s founder, Lynsie Steele, and learn how easy it is to save money at the grocery store and still eat nutritious, delicious meals. Be sure to bring your children for a fun array of activities, facilitated by Camp 4 Real director Scott Williams, that encompass fitness, fun and healthy eating.
More information about each of these community-driven organizations can be found at:
Urban Agriculture Collective of Charlottesville
Vie – launched in February 2017, is a female owned and operated business located in Charlottesville, VA, that offers busy families and individuals healthy weekly meal plans specific to local grocery stores and weekly sale items. A one of a kind service, Vie is a community-driven company that strives to provide its subscribers with the tools and techniques to cook healthy and delicious meals while realizing measurable cost-savings. For more information, please visit our website at www.getvie.com
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April 2017
170427_Vie_Press Release_April
FOR IMMEDIATE RELEASE
Contact: Victoria Sours
Phone: (434) 906-7122
Email: soursvictoria@gmail.com
Website: www.getvie.com
Vie. An Innovative Meal Planning Service Launched in Charlottesville, VA
Local chef and food blogger, Lynsie Steele, unveils healthy meal planning
service linking customers to local grocery store savings
CHARLOTTESVILLE, VA
April 2017
Local food blogger, chef, and entrepreneur, Lynsie Steele, launched “Vie”, her unique meal
planning service to the Charlottesville community on February 1, 2017. Vie offers subscribers
weekly meal plans, shopping lists and recipes specific to four local grocery stores (Whole Foods,
Harris Teeter, Kroger and Wegmans) based on what is on sale each week. Each plan is designed
to promote healthy eating while saving busy home cooks time and money.
Vie delivers a cost-saving, meal planning service that focuses not only on healthy eating, but also
on teaching its subscribers enduring cooking concepts through weekly video demonstrations and
online recipe tips. Subscribers can choose from an annual, 3 month, or 1 month, mega or mini
plan that includes instructions, strategies, cooking technique tutorials plus access to Vie team
members to answer specific shopping and cooking questions.
With a focus on local, community-building initiatives, Meal Plans for All is Vie’s mission for its philanthropic Full
Share program that gives one subscription to a family in need for every subscription sold. Vie aims to
make philanthropy easy while encouraging everyone to shop, cook, and eat better, not just those
who can afford a meal planning service.
Vie – launched in February 2017, is a female owned and operated business located in
Charlottesville, VA, that offers busy families and individuals healthy weekly meal plans specific
to local grocery stores and weekly sale items. A one of a kind service, Vie is a community-driven
company that strives to provide its subscribers with the tools and techniques to cook healthy and
delicious meals while realizing measurable cost-savings. For more information, please visit our
website at www.getvie.com
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